Tag: Bing

SEO Book for Canadian Business 2021!

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Finally! A Full Color SEO Book for Canadian Business in 2021!

RANKING AT THE TOP OF GOOGLE IS LIKE MONEY-IN-THE–BANK!

Getting a #1 ranking on Google gets your business noticed, and research indicates the top listing receives at least 30% more visitor clicks. Quite simply, the top position gets more traffic. It doesn’t matter what kind of website you have; I want to get your business in that #1 spot!

This first edition is written by a Canadian for Canadians!

Filled with Canadian examples, this easy-to-follow guide will help you rank higher and beat the competition, no matter how big! Starting at the beginning, I will explain the myths of SEO and guide you through the SEO process in a step-by-step manner. If you are thinking about starting a website or if you already have an established website, this book can help you.

Have you asked these questions about your website?

1. Why does my site rank lower on Google than my competition?

There may be several reasons – least of all your business size! Often, small businesses can outrank much larger companies in search engine listings. Yes, David can beat Goliath – this book will show you how. Ranking is all about your website and your SEO!

2. Can I check my level of SEO? Is it poor and hurting my rankings? Can I check my competitor’s SEO?

There are several ways to check your website SEO – I show you how. A quick indicator is your meta-title on each webpage – the most important SEO element. Each meta-title should be unique and written in a specific format. I explain in detail about writing ‘killer’ meta-titles and meta-descriptions that can give you a SEO boost, quickly!

3. Has my website designer implemented the best SEO on my site?

Probably not. Most website designers only have a basic understanding of SEO. It does not take long to find major SEO deficiencies on professionally designed websites that are hurting business rankings in search engine results. However, most deficiencies can be fixed by business owners. I will show you how to take control of your SEO and website ranking!

What are some of the SEO topics this book covers?

  • Tailored to Canadian businesses – I list the top Canadian web directories to submit your URL
  • Google Analytics – the number one, free tool that tells you who is visiting your website, for how long, and even how they found you
  • Alt attributes – these are often overlooked, especially by website designers
  • Optimizing images – what does ‘optimizing’ mean and why this is important
  • Links – inbound, outbound and internal ones.
  • Page Speed – what it is and why Google thinks it is so important
  • SSL Certificates – why every website needs one today
  • Canonical tags – we use these because search engines do not like duplicate content
  • Robots.txt file – sounds complicated but really, it’s not
  • SEO and social media – SEO is not just for your website, but also for social media posts
  • Sitemaps – why these roadmaps to your website are key to getting your new content found quickly
  • How to list your business with Google My Business, Google Maps, Bing Places for Business and Bing Maps
  • Google Ads – if you have good SEO, do you need a Google Ad?

Once you know what to look for, implementing SEO is easy and can be done every time you create a new page or post.

If you wish to make your website the most powerful sales and marketing tool you will ever own – click here to order on Amazon and get found on the Internet! Kindle edition is available with paperback coming in April 2021.

2021 Best Free Internet Directories for Canadian Business – Submit Your Business For Free!

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It is very important to have inbound links to your website in order to improve your search engine rankings. Think of inbound links as ‘likes’ on Facebook- the more you have, the more important the search engines think your website is however, there is a caveat. It used to be you could not get enough inbound links. Quality links are more important than sheer numbers. Having a high number of inbound links from meaningless directories can actually have a negative effect on your search engine rankings. Here is a selection of high quality web directories for Canadian websites. Submit your site for free and enjoy quality inbound links:

1. Google

If you haven’t submitted your site to Google already, here is the sign-up page. Use all of Google’s free services to help increase your business listing’s ranking on this most powerful search engine. Use the above link to sign-up to Google then create a free listing in Google Places for Business and create a Google+ Business Page. Don’t forget to submit your sitemap through Google Webmaster which connects through the Google Search Console.


2. Bing

One of the 3 major search engines, submit your site here. Submitting your site to Yahoo! is also done through Bing so this is an important site submission you don’t want to miss. Don’t forget to submit your sitemaps through Bing Webmaster Tools.


3. Yelp Canada

This is a great place to list your site and receive input about your business from customers. Sign-up here: https://biz.yelp.ca.

4. Kijiji Canada

I’ve used Kijiji for years to create a quality inbound link to my website. Posting an ad about your business is free and will expire after a few weeks but you can repost the ad for free. To add your web url (very important) Kijiji charges a small fee- around $5.00 US. It’s worth it for this quality link. Sign-up and create your first ad here: https://www.kijiji.ca.

5. Yellow Pages for Business Canada

Yes, you can get a free listing without paying for Yellow Page advertising. Here’s the sign-up page.

411.ca Canada create a free ad

6. 411.ca Canada

Another place to get a free listing. Sign-up and create your listing: Sign-up here.

7. CYLEX Canada

Check to see if you are already listed. Sign-up and create your listing: Create your listing here.

8. Hot Frog Canada

Create your business profile for free. Sign-up and create your listing: Create your listing here.

9. Canadian Trade Index

If you are a manufacturer this is an important location for listing your business. By submitting your business you can receive a powerful inbound link. If you are not a manufacturer you still may be able to create a free listing. Sign-up and create your listing: Create your listing here.

10. Profile Canada

Another good directory that’s free for Canadian businesses. Create your listing here.

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11. Canada One Directory

Another great directory for Canadian businesses. Create your listing here.