SEO strategies are constantly changing as the search engine companies update their algorithms. People engaged in SEO try to out-think the search engines then companies such as Google change the algorithm and search engine optimizers lose ground.
The best SEO tips are ones focusing on the basics which will not change significantly over time. The basics are creating:
- identify your keywords
- an effective, keyword rich meta-title
- a clear and concise meta-description
- meaningful site content
There are dozens of other tips and adjustments you can make to your webpages but experience points to the above 4 tips as being the most important.
SEO Priority #1: Identify Your Keywords
Before you tackle these basics step back and identify your keywords. What keywords or phrases identify you or your company? Are these the same keywords a potential customer might use during a search?
To answer these questions you need a keyword tool such as Google Adwords (http://www.adwords.google.com ). This tool was developed mainly to ascertain how much an Adword campaign might cost if you used certain keywords and phrases. But you can use the tool to identify how often people are searching for specific keywords and the level of competition from other websites.
SEO Priority #2 & 3: Create Descriptive Meta-Title and Meta-Description
Once your keywords are known, the most important primary keywords are inserted in the meta-title. Use up to 60 characters with spaces. You may use more and not be penalized but they may not appear in a search listing result.
Next, write a clear and concise meta-description with good grammar and punctuation. This will appear in your search listing result. Your meta-description should attract a visitor to click on your listing.
SEO Priority #4: Create Meaningful Text Content
Lastly, create meaningful text on your homepage that is well written and keyword rich. All too often sites will have a splash page with a photo and a tagline. This is wasted real estate for search engines. Your homepage should be a summary of who you are and what you do. It should be attractive and navigate well but if you wish to be found in a search ensure quality content is plentiful.
Your keywords should also be in page headings and determined using the <h1>, <h2> and <h3> tags. Search engines look at headings for words that are important so include keywords in all headings. Primary keywords should appear in your h1 and h2 tags. Secondary, less important keywords appear in h2 and h3 headings.
It is arguable how well Flash is visible to search engines so if you want to maximize your search-ability avoid Flash. Images with descriptive titles and complete ‘alt’ attributes are known to be search engine friendly.
Incorporate the above basics into your site and you will be ahead of the curve of the vast majority of websites!